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Archive for June, 2009

On this page are reader-submitted photographs of themselves with gorgeous tanned bodies. Check them out, and submit a picture of yourself with a lovely, nice golden-brown tan too! You can drop us an email with your picture at

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Beautifully Tanned Adeline (Chicago)

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Beautifully Tanned Deborah (Sydney, Australia)

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Beautifully Tanned Danny Irovich

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Me and my friends. I love my new tan! - Jaron (Inglewood, California)

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Beautifully Tanned Jenny, Sports Swimsuit Babe 2005 finalist

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Beautifully Tanned Sarah Falcon (IL)

Sun Tanning FAQs

By Buy Tanning Bed on June 21, 2009

Q: Is indoor tanning the same as tanning outside in the sun?
A: When you tan at an indoor tanning facility, your skin produces a tan the same way it does when you lay out in the sun: through ultraviolet (UV) light. There is one important difference, though. When you are out in the sun, you cannot control the amount of UV light you are exposed to, because it is affected by changes in the atmosphere. Indoor tanning is one way to regulate the amount of UV light you are exposed to, because it is a controlled environment. You can gradually increase your exposure time to make sure you don’t get a sunburn, which is harmful to the skin.
 
Q: How do the beds and booths work?
A: Tanning beds and booths basically imitate the sun. The sun emits three kinds of UV rays (the ones that make you tan). UV-C has the shortest wavelength of the three, and is also the most harmful. The sun emits UV-C light, but then it’s absorbed by the ozone layer and pollution. Tanning lamps filter out this type of UV light. UV-B, the middle wavelength, starts the tanning process, but overexposure can cause sunburn. UV-A has the longest wavelength, and it completes the tanning process. Tanning lamps use the best ratio of UV-B and UV-A light to provide optimal tanning results, with a lowered risk of overexposure.
 
Q: If I never can get a tan outside because I burn, can I get a tan indoors?
A: If it takes you a while to get a tan outside, it may be easier for you to get the color you want (brown instead of red) by tanning indoors. You would need to start with a short exposure time, and increase it very gradually. However, if you NEVER tan from the sun, you will not tan from tanning lamps, since they emit the very same tanning rays as the sun does.
 
Q: How often should I tan?
A: In order to build a tan, it is important to tan regularly. Don’t let too much time go by between visits, or your tan will begin to fade. You can tan up to once every 24 hours, but it is generally recommended that you wait at least 48 hours in between each session to allow your tan to fully develop in between visits. You can build up your tan by going to an indoor tanning facility three to four times a week. Once you have a tan, you can maintain it by tanning two or three times a week.
 
Q: How long does it take to get a tan?
A: Usually, you will begin to notice results after a few tanning sessions, but it may take a few weeks of regular tanning (at least three times a week) to get to the color you are looking for. If you are developing a base tan before going on a trip, you would want to start tanning about three or four weeks before you go.
 
Q: What should I wear?
A: It’s totally up to you. (But long pants and sweaters aren’t recommended for good results!) Some people choose to tan in their bathing suits or underwear, and others prefer a more “natural” approach. Since you are in a private room while tanning, you can wear whatever you like. The only thing required is that you do wear eye protection every time you tan, because eyes are unable to protect themselves from UV light, even when they are closed, and the light can cause temporary and permanent damage to them. Many different eye protection options are available at all tanning facilities. If you are tanning a previously unexposed part of your body, be sure to cover it up for part of your tanning time, so it can catch up safely with the rest of your tan.
 
Q: What should I ask when shopping for a place to tan?
A: There is one very important question to ask of a tanning facility to be sure it will meet your needs. What you need to know, obviously, is if you will get the best tan for your money. This isn’t just based on the prices, though. Be sure you don’t settle for a cheap tanning session that doesn’t give you results.

Find out when the tanning bulbs were changed. Manufacturers estimate the life of their tanning lamps at 800 or 1000 hours, but it is important to realize that the strength of the bulbs depends on how new they are. When bulbs are brand new, they are at their peak strength. A bulb stays close to this peak strength for the first 150 – 250 hours. After that, the bulb strength drops sharply, stays at this point for 400-500 hours of use, and then starts to lose intensity until it has no tanning power at all. Be sure you tan at a place that can tell you when the bulbs were changed last, so you know for sure what you’re getting. They should also know exactly when they will change the bulbs again, based on the volume of people they tan, and the number of hours on their bulbs. Just remember, the newer the bulbs, the better the tan.

Knowing how new the bulbs are will help you determine how long you should tan, too. If the bulbs are newer than those you are used to, you should decrease your tanning time to prevent overexposure.

 
Q: If I get really hot in a bed or booth, am I getting a better tan?
A: When you lay out in the sun to tan, you usually get really hot, so many times this is associated with getting tan. However, although the heat and the UV light both come from the sun, only the UV light affects tanning. This is why skiers can get sunburn in the middle of winter. If the sun is out, there is UV light reaching you, even when it’s cold out. The same thing is true with tanning bulbs. If you get too hot while tanning, it could indicate that there isn’t enough air conditioning at that facility, or the ventilation is poor. You should be comfortable while tanning. Since heat won’t give you better results – why put up with it?
 
Q: When shouldn’t I tan?
A: It is not recommended to tan, either outdoors or indoors, if you are taking photosensitizing medication. If you aren’t sure, ask your doctor, or ask a tanning consultant at your tanning facility to see a list of these medications, which can greatly increase the risk of overexposure. You should also avoid tanning if you are pregnant, due to the heat, unless your doctor approves it.
 
Q: Do I need to wear lotion when tanning indoors?
A: You don’t need to wear an SPF (Sun Protection Factor) lotion when you tan indoors because these lotions, by nature, are designed to allow you to spend a longer time in the sun. For example, an SPF 8 would allow you to stay in the sun 8 times longer than you normally could. Since you are controlling your exposure time when tanning indoors, you don’t need to use an SPF. You should also avoid using outdoor oils when you tan indoors. These oils will make the acrylic dirty and prevent you from tanning. However, there are products specifically designed for indoor tanning, that help moisturize the skin while helping you tan faster. These can be purchased at most tanning facilities and should be used to help you get the best result possible.

Concern about skin care has helped fuel steady growth in the North American indoor tanning industry. In 2002, an estimated 30 million North Americans will turn to tanning salons as a controlled alternative to outdoor tanning. As we become increasingly aware of the risks that can be associated with sunburn and overexposure, more people are turning to indoor tanning facilities to help attain their tans in a controlled environment scientifically designed to minimize the risk of sunburn.

As Originally Printed in Tanning Trends magazine

January 2002

Determined To Defend Vitamin D

Dr. Michael Holick took a big step forward in 2001 in making the case that
sun-induced vitamin D is critical to human health.

He stood there, again, on the ballroom stage in Nashville in front of hundreds
of indoor tanning facility operators, for the sixth year in a row playing a
major part in Smart Tan’s educational conference.

He is Boston University’s Dr. Michael Holick – perhaps the world’s leading
researcher touting the belief that humanity, in its recent obsession over fitness
and preventative medicine, has overlooked the importance of one particular vitamin
- the human hormone sometimes called “The Sunshine Vitamin.”

We know it as vitamin D.

So Holick stood there again Oct. 25 in Nashville, reviewing what he has deemed
“The Good, The Bad and The Ugly” about ultraviolet light. Many in
the audience have heard him speak several times before – three, four or even
five times. For any other speaker, that’s a recipe for yawns. But the indoor
tanning industry soaks in Holick’s material each year, and Holick pours an increasing
amount of energy and excitement into his talks.

And this year the tanning industry had something to be excited about. Holick
is on the verge of publishing the results of research the tanning industry funded,
confirming some long-believed theories about indoor tanning and vitamin D production.
Call it the first giant step in the tanning industry’s new effort to mount data
in support of the positive effects of ultraviolet light.

“We think that in general the population is in risk of vitamin D deficiency
chronically at all ages,” Holick said. “Only by having adequate exposure
to sunlight or taking much more vitamin D will you satisfy your vitamin D requirements.”

Holick is the director of the General Clinical Research Center at the Boston
University School of Medicine – a lofty, credible position in the research community.
He also directs the school’s Vitamin D, Skin and Bone Center. He is perhaps
the world’s most respected photobiologist who believes that the benefits of
regular sun exposure received in a non-burning fashion outweigh the risks.

The lack of vitamin D, and what that deficiency can lead to, is Holick’s main
concern. Bone diseases such as osteoporosis and osteomalacia are linked to vitamin
D deprivation, and researchers this year have uncovered the mechanism by which
vitamin D plays a role in the prevention of breast, colon and prostate cancers.

That discovery has Holick very excited. “The dermatology community is
beginning to rethink this issue,” he explained. “It has been a long
and tough battle in trying to have them appreciate that there are some beneficial
effects to the tanning process and being exposed to sunlight.”

To make his case, Holick had to attack some pretty established preconceived
notions about ultraviolet light. “I think many dermatologists don’t understand
it. They have pseudo-information, and as a result it is easy for them to stick
their heads in the sand and say that ‘That is our policy: No exposure to sunlight
and always wear sunscreen. End of story.’ They don’t appreciate the potential
health consequences of that.”

But now he believes he is turning the corner in getting people to recognize
his work and the work of others who believe in the positive effects of sunlight.
The U.S. Food and Drug Administration, for instance, is watching his work very
closely. “I think that more of the research dermatologists – those that
are really in the forefront of dermatology – are finally getting the message
that I have been trying to get across for a long time that maybe there is in
fact a benefit. And that we really need to look at both sides of the coin, that
it is not simply black and white that you should not have any exposure to sunlight
or tanning bed radiation.”

Holick’s New Research

Dr. Michael Holick presented preliminary data on three studies he completed
this year at Smart Tan’s educational conference at the ITA Indoor Tanning World
Expo. Holick first proposed these studies in 1999 and approached the tanning
industry for financial support for the project. Smart Tan did much of the early
legwork, and funded 38 percent of the project. The Indoor Tanning Association
- formed in 1999 to fund research and promotional efforts for the industry -
made completion of the project funding possible, by funding 62 percent of the
effort.

“Tanning bed exposure has both benefits and potential harmful effects
if not used properly,” Holick says. “The concept that Smart Tan is
trying to get across is a very good one. That is, that if you want to tan, you
should tan properly and intelligently and you should never, never burn.”

Here is a glimpse at what Holick will be publishing in peer-reviewed medical
journals in the coming months from research conducted with funding from ITA
and Smart Tan:

1. UV Light Treats Osteoporosis

Holick has submitted a paper to the Journal of Gastroneurology summarizing
a case study completed with funding from ITA and Smart Tan. The study is of
a 61-year-old woman who came to his Vitamin D clinic who was severely vitamin
D deficient and showed signs of significant bone decay consistent with osteoporosis.

“It was so severe when she came to my office she couldn’t sit down, she
was in tears because all her bones ached so much,” Holick explained. “So
what do you do? Tanning beds to the rescue.”

Using the tanning equipment donated to Holick by Tan America and puretan as
part of the ITA study, Holick exposed the woman three times a week to tanning
bed light, following the recommended exposure schedule for her skin type. The
woman’s condition improved significantly.

“The bone pain over several months gradually dissolved, and the vitamin
D level increased by 700 percent, just by simply being exposed to tanning bed
radiation,” Holick explained.

Osteoporosis is a greater problem than many people realize. More than 25 million
Americans suffer from osteoporosis, 20 million of whom are women. This debilitating
disease usually leaves a person stooped over, and their activity is severely
limited. Vitamin D deficiency also can cause osteomalacia, a mineralization
defect that causes intense pain.

However, vitamin D alone isn’t enough for good bone health; calcium helps the
body absorb the vitamin. Dr. Holick’s recipe: Calcium plus vitamin D plus exercise
equals good bone health. Without vitamin D, the body can only absorb 10 to 15
percent of the calcium it does when healthy vitamin D levels are present.

Holick’s case study should be published in the next few months.

2. Tanning Bed Light Is a Good Source of Vitamin D

For years Holick has talked about the theory of “Vitamin D Winter”
- a term he coined describing the fact that there is not sufficient UVB outdoors
from November through March in the Northeast for a person to even produce vitamin
D.

This may explain why so much of the population is vitamin D deficient. In 1998,
Holick published a paper in the medical journal The Lancet showing that 41 percent
of hospital patients at Massachusetts General Hospital were vitamin D deficient.

Since that time, with funding from ITA and Smart Tan, Holick has compiled data
on another group of chronically unexposed people: his own medical students,
whose studies leave them little time outdoors at all. “These are people
who never see the light of day,” Holick explained.

Sure enough, 41 percent of his medical students were vitamin D deficient. But,
upon exposure to the tanning beds in Holick’s lab, the condition was corrected.
Holick will be publishing a paper on this data in the near future. “It
will show that tanning is a very effective way to maintain your vitamin D status,”
Holick said.

His work with the medical students also produced some other results. Using
a flash spectrometer purchased by Smart Tan, Holick was able to “measure”
and chart the progress of the students’ tans. Two hours after tanning, the group
showed immediate pigment darkening – a 2-3 percent increase in pigmentation.
Within 48 hours, melanin content increased up to 40 percent.

Holick believes there may be a link between melanin production and vitamin
D production. This data will help him explore that theory.

3. Studying UV Light and DNA

Studying the intercellular activity of tanned skin cells is a field Holick
is pioneering. In the mid 1990s California Tan purchased a specialized $100,000
confocal microscope for Holick that helped him gaze into individual live skin
cells as they tanned and explore this field for the first time.

Now ITA and Smart Tan have leased Holick a $100,000 genetic testing machine
that will help him measure gene expression, DNA repair and chart the role vitamin
D plays in the regulation of cell growth. He is closely monitoring a substance
known as TGF beta which is believed to regulate cell growth. This is particularly
important, given work that now suggests vitamin D may play a role in the prevention
of breast, colon and prostate cancers.

“We are now in the process of trying to understand how that impacts skin
health and disease,” Holick said. “We are now in the process of analyzing
our data.”

Clearing the Anti-Cancer Picture

Holick and other photobiologists are excited about new work this year that
appears to have unlocked the puzzle of why sunlight exposure is linked to lower
risks of many internal cancers. The research community has known since the 1940s
that prostate, colon and breast cancers are less common in sunny parts of the
world. While vitamin D was suspected to play a role in this, nobody understood
exactly why until this year.

Vitamin D produced from sun exposure is activated in the body in the liver
and kidneys. “The activated form does something else very important. It
tells your cells to grow properly. Activated Vitamin D inhibits cancer growth.”

But researchers this year discovered something new that explains this relationship.
“Breast, colon and prostate cells all activate vitamin D. That is a new
concept.” We now realize that not only does your kidney make it – but your
colon, breast and a lot of other tissues make it as well, This is a likely explanation
for the sun-cancer connection.”

That has Holick wondering if recommendations for vitamin D intake – which are
based on maintaining bone health – should be reviewed. “There may be two
levels of vitamin D deficiency – one for bone health, and one for cellular health,”
he explained.

Turning to the Sun

Holick’s work in the mid 1990s showed that there is no reliable source of vitamin
D in our diets, that vitamin D levels reported on milk cartons are overestimated
half of the time and that 15-20 percent of milk has no vitamin D content at
all. That leaves sun exposure and vitamin supplementation as the only alternatives.

Since it is not reasonable to assume that the entire population will turn to
vitamin supplementation, that puts sunshine back into play as an important source
of this important vitamin.

“With adequate exposure to sunlight, dietary vitamin D becomes unnecessary.
It is remarkable how exposure to sunlight a few times a week can reduce the
risk of osteoporosis, osteomalacia, muscle weakness, fractures and maybe some
of the common cancers, but also induce a sense of well-being.” Holick wrote
in an article in The Lancet earlier this year.

And Holick is determined to get that message to the masses.

Melanoma is the only form of skin cancer that is aggressive with any regularity.
But you need to understand this clearly: Melanoma skin cancer does not fit the
mold of other skin cancers for the following reasons:

  1. Melanoma is more common in people who work indoors than in those who work
    outdoors.
  2. Melanoma most commonly appears on parts of the body that do not receive
    regular exposure to sunlight.

Heredity, fair skin, an abnormally high number of moles on one’s body (above
40) and a history of repeated childhood sunburns have all been implicated as
potential risk factors for this disease. But because people who receive regular
exposure to sunlight get fewer melanomas, blanket statements that ultraviolet
light causes melanoma cannot be made. Indeed, some studies have found that an
individual’s genetic susceptibility to sunburn, and not the actual sunburn incidence
itself, is the risk factor. Further, most studies on indoor tanning have not
shown a statistically significant connection between commercial use of tanning
equipment and an increased risk of melanoma.

That is important, considering that most of the studies did not account for
confounding variables such as outdoor exposure to sunlight, childhood sunburns,
type of tanning equipment utilized and duration and quantity of exposures. (What’s
more, European studies on this topic do not account for regulations in place
in the United States governing maximum exposure times for people of all skin
types.)

So the professional indoor tanning industry is doing its part to help individuals
of all skin types minimize their risks by teaching them how to avoid sunburn
at all costs. We are promoting smart, moderate tanning for those individuals
who can develop a tan.

Tanning is your body’s natural protection against sunburn – it is what your body is designed to do. Many have referred to this process as “damage” to your skin, but calling a tan “damage” is a dangerous oversimplification. Here is why:

Calling a tan damage to your skin is like calling exercise damage to your muscles. Consider, when one exercises you are actually tearing tiny muscle fibers in your body. On the surface, examined at the micro-level, that could be called “damage.” But that damage on the micro-level is your body’s natural way on the macro-level of building stronger muscle tissue. So to call exercise “damaging” to muscles would be terribly deceiving. The same can be said of sun exposure: Your body is designed to repair any damage to the skin caused by ultraviolet light exposure. Developing a tan is its natural way to protect against the dangers of sunburn and further exposure.

Saying that any ultraviolet light exposure causes skin damage is a dangerous oversimplification. It would be like saying that since water causes drowning, humans should avoid all water. Yes, water causes drowning, but our bodies also need water; we would die without it. Similarly, we need ultraviolet light exposure; we would die without it. It is the professional indoor tanning industry’s position that sunburn prevention is a more effective message than total abstinence, which ultimately encourages abuse. It is a responsible, honest approach to the issue.

Tanning is your body’s natural protection against sunburn – it is what your body is designed to do. Many have referred to this process as “damage” to your skin, but calling a tan “damage” is a dangerous oversimplification. Here is why:

Calling a tan damage to your skin is like calling exercise damage to your muscles. Consider, when one exercises you are actually tearing tiny muscle fibers in your body. On the surface, examined at the micro-level, that could be called “damage.” But that damage on the micro-level is your body’s natural way on the macro-level of building stronger muscle tissue. So to call exercise “damaging” to muscles would be terribly deceiving. The same can be said of sun exposure: Your body is designed to repair any damage to the skin caused by ultraviolet light exposure. Developing a tan is its natural way to protect against the dangers of sunburn and further exposure.

Saying that any ultraviolet light exposure causes skin damage is a dangerous oversimplification. It would be like saying that since water causes drowning, humans should avoid all water. Yes, water causes drowning, but our bodies also need water; we would die without it. Similarly, we need ultraviolet light exposure; we would die without it. It is the professional indoor tanning industry’s position that sunburn prevention is a more effective message than total abstinence, which ultimately encourages abuse. It is a responsible, honest approach to the issue.

You must realize that skin cancer has a 20- to 30-year latency period; the rates of skin cancer we are seeing today are a function of the ignorant misbehavior of the 1960s, 1970s and 1980s. Recall: Society used to view sunburns as an inconvenient rite of spring – a precursor to developing a summer tan. Society felt that sunburns would “fade” into tans, and so tanners hit the beaches and blacktops with baby oil and reflectors. Severe burns were commonplace. Today we know how reckless that approach was, and the rates of skin cancer we are seeing today reflect that ignorance.

What’s more, you must realize that the photobiology research community has determined that most skin cancers are related to a strong pattern of intermittent exposure to ultraviolet light in those people who are genetically predisposed to skin cancer, and not simply to cumulative exposure. That again suggests that heredity and a pattern of repeated sunburning is what we need to prevent. And that kind of prevention is exactly what the indoor tanning industry is doing effectively.

The indoor tanning industry believes that our role in teaching sunburn prevention will help to reverse the increases that largely are a result of misbehavior that took place years ago before the professional tanning industry existed and before we were organized to teach sunburn prevention.

Sunscreen is a good product with an intelligent usage: the prevention of sunburn.
It is not necessary to wear this product daily most of the year in most climates
to prevent sunburn. Yet many in the $30 billion sun-care industry encourage
everyone to wear products with sunscreen 365 days a year – no matter where they
live. This may in fact cause more harm than good in the long run. Consider:

  • By wearing sunscreen in northern climates most of the year you totally block
    your body’s ability to produce vitamin D. New research has shown that vitamin
    D deficiency is epidemic in American adults today, that we do not get vitamin
    D from our diets and that up to 90 percent of the vitamin D in our systems
    comes from sun exposure. Ultraviolet light exposure is the body’s natural
    way, and the only reliable way, to produce vitamin D. In fact, according to
    accepted anthropologic evolutionary theory, that is why fair-skinned cultures
    developed fair skin: To better produce vitamin D from sunlight.
  • A study published in March 1998 in the New England Journal of Medicine showed
    that more than half of all Americans may be vitamin D deficient, and that
    37 percent of people whose diet included sufficient levels of vitamin D were
    still vitamin D deficient upon blood testing. Vitamin D deficiency is a leading
    cause of osteoporosis, a disease affecting 25 million Americans which leads
    to 1 million hip and bone fractures every year. In elderly individuals, such
    fractures are often deadly. Encouraging everyone to wear sunscreen all year
    long in any climate undoubtedly is contributing to this problem.
  • While the tanning industry does support the use of sunscreens as a tool
    to prevent sunburn outdoors, we do not believe it is proper to teach people
    to wear this product during times of the year when one would not be able to
    sunburn outdoors. That is misbranding the product.
  • Women’s cosmetics today almost always contain sunscreen. It is very difficult
    for women to find products that do not block UV exposure. Again, while sunscreen
    is an excellent product that has an intelligent usage in the fight against
    sunburn, overuse of the product may have serious consequences as well. Because
    most women wear foundation products daily, their make-up may be preventing
    them from producing vitamin D much of the year. And because women are more
    likely than men to develop osteoporosis, making up 18 million of the 25 million
    Americans afflicted with the disease, they would stand to benefit even more
    from an increase in vitamin D production.
  • Vitamin D and sun exposure have been linked to lower incidence of many internal
    cancers, most notably breast cancer. A study published in 1999 by the Northern
    California Cancer Center (NCCC) confirmed that women who receive regular sun
    exposure are 30-40 percent less likely to develop breast cancer than those
    who do not receive regular sunlight. It has been hypothesized that vitamin
    D formed in the body through ultraviolet light exposure plays a role in inhibiting
    or retarding this disease. Previous studies have shown a relationship between
    sun exposure and lower incidences of breast, colon, ovarian and prostate cancers.
    This is an emerging topic and the NCCC study has added credibility to the
    relationship. The media and the sun care industry can no longer ignore that
    there may be very significant positive effects of regular sun exposure.

The professional indoor tanning industry promotes responsible indoor tanning
and sunburn prevention as “smart.” We choose not to use the word “safe.”
Here is why:

The word “safe” implies that one can recklessly abuse something without
any fear of causing harm. And reckless abandon certainly is not the behavior
the professional indoor tanning industry is teaching. In fact, we are playing
a key role in successfully preventing that kind of reckless abuse. By teaching
a “smart” approach to sunburn prevention that recognizes that people
do perceive different benefits from being in the sun, we are able to teach sunburn
prevention in a practical way that respects both the potential benefits and
the risks of sun exposure.

For example, previous generations believed that sunburn was an inconvenient
but necessary precursor to developing a tan. Today we know better, and we are
teaching a new generation of tanners how to avoid sunburn at all costs. Again,
our position: Moderate tanning is the best way to maximize the potential benefits
of sun exposure while minimizing the potential risks of either too much or too
little exposure.

These graphs illustrate our point. The top graph shows the conventional thinking
about sunlight: that totally eliminating sun exposure eliminates risks. That
oversimplification is why the $30 billion sun-care industry tells us to wear
sunscreen 365 days a year, no matter where we live. But the bottom graph is a
more accurate, albeit more complicated, description of the risk function. The
one thing we do know for certain about sunlight is that zero exposure does NOT
equal zero risk; in fact, the risks of zero exposure would be deadly. So the
risk function must be curved. The vertex of that curve – where risk is minimized
– is different for every person and cannot be randomly defined. What’s more,
this graph does not even take into account the balance between benefits and
risks. That has to be part of the equation if any campaign is going to be effective.

Human life is totally reliant on sun exposure, and the life-giving effects
of ultraviolet light. The question for each of us – a question that nobody knows
the exact answer to – is how much sun exposure is appropriate, and how much
is too much. Basing the answer to that question on the belief that any exposure
increases one’s risk of skin damage – a belief that is not categorically supported
in the medical literature -fails to recognize the positive influence ultraviolet
light and sunlight have on our lives.

New research on breast cancer, prostate cancer, colon cancer and other deadly
diseases – research that shows that regular sun exposure may play a key part
in preventing the onset or retarding the growth of these deadly diseases – supports
the position that moderate sun exposure, for those of us who can develop a tan,
is the best way to maximize the potential benefits of sun exposure while minimizing
the potential risks of either too much or too little exposure.

The indoor tanning industry is at the forefront in educating people how to
successfully avoid sunburn over the course of one’s life. In fact, studies of
indoor tanners have shown consistently that indoor tanning customers, once they
begin tanning in a professional salon, are up to 81 percent less likely to sunburn
than they were before they started tanning.

Consider that sunburn incidence in the general population has been steadily
increasing. Sunburn increased 9 percent from 1986-1996, according to the American
Academy of Dermatology (AAD), and the sub-group most likely to burn was older
men.

We believe that teaching people strictly to avoid the sun may be making them
more likely to sunburn when they do go outside for summer activities – and everyone
does go outdoors at some point. Consider:

  1. Tanning is your body’s natural defense mechanism against sunburn, and indoor
    tanners have activated this defense against burning; non-tanners are more
    vulnerable when they inevitably do go outdoors.
  2. Indoor tanners are educated at professional tanning facilities how to avoid
    sunburn outdoors, how to use sunscreens appropriately and how to properly
    moisturize their skin.

When you also consider that the majority of people who sunburn are male, according
to the AAD, and that 65-70 percent of indoor tanning customers are female, clearly,
it is non-tanners who are doing most of the burning outdoors. In the war against
sunburn, tanning salons are part of the solution. Those who abstain from sun
exposure completely are more likely to sunburn when they inevitably do go outdoors,
even if they attempt to wear sunscreen.