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The term “moderate tanning” means something different for every different individual, and that is an important point. The bottom line – what we call “The Golden Rule of Tanning” – is simple: Don’t EVER sunburn. A fair-skinned, red-headed, green-eyed person may not have the ability to develop a tan without sunburning. This person should not attempt to tan then. On the other hand, most of us have the ability to develop a tan, and the majority of us tan very easily. Moderation, in our view, means avoiding sunburn at all costs. Going about that agenda will mean something different to every different person.

Indoor tanning, for individuals who can tan, is an intelligent way to minimize the risk of contracting sunburn while maximizing the enjoyment and benefit of having a tan. Again, we call this tanning smart because tanners are taught by trained tanning facility personnel how their skin type reacts to sunlight and how to avoid sunburn outdoors, as well as in a salon.

Tanning in a professional facility today minimizes risk because commercial tanning salons in the United States and in most Canadian provinces are regulated by the government. In the United States, exposure times for every tanning session are established by a schedule present on every piece of equipment that takes into account the tanner’s skin type and the intensity of the equipment to deliver a dosage of sunlight designed to minimize the risk of sunburn. The schedule, regulated by the Food and Drug Administration, also takes into account how long an individual has been tanning, increasing exposure times gradually to minimize the possibility of burning.

That kind of control is impossible outdoors, where variables including seasonality, time of day, weather conditions, reflective surfaces and altitude all make outdoor tanning a random act and sunburn prevention more difficult.

Moderate tanning, for individuals who can develop a tan, is the smartest way to maximize the potential benefits of sun exposure while minimizing the potential risks associated with either too much or too little sunlight.

This position is founded on the following tenets:

1. The professional indoor tanning industry promotes and teaches what we refer to as The Golden Rule of Smart Tanning: Don’t ever sunburn.
2. The indoor tanning industry has been more effective at teaching sunburn prevention than those who promote complete sun avoidance. Non-tanners sunburn more often than people who tan indoors.
3. An estimated 30 million North Americans patronize indoor tanning facilities at some point during the year. Every year, millions of indoor tanners successfully develop “base tans” before embarking on sunny vacations – tans that, combined with the proper use of sunscreen outdoors, help them prevent sunburn.
4. Public debate on this issue has completely lost the perspective that there are known physiological and psychological benefits associated with sunlight, that there are many other potential benefits that need further research, that the risks are manageable for anyone who has the ability to develop a tan and that, for many people, the benefits of sun exposure outweigh the risks associated with overexposure.
5. A tan is the body’s natural protection against sunburn. Your skin is designed to tan as a natural body function, and the body is designed to repair sun damage as a natural process.
6. The professional indoor tanning salon industry is part of the solution in the ongoing battle against sunburn and in teaching people how to identify a proper and practical life-long skin care regimen.