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The indoor tanning industry is at the forefront in educating people how to
successfully avoid sunburn over the course of one’s life. In fact, studies of
indoor tanners have shown consistently that indoor tanning customers, once they
begin tanning in a professional salon, are up to 81 percent less likely to sunburn
than they were before they started tanning.

Consider that sunburn incidence in the general population has been steadily
increasing. Sunburn increased 9 percent from 1986-1996, according to the American
Academy of Dermatology (AAD), and the sub-group most likely to burn was older
men.

We believe that teaching people strictly to avoid the sun may be making them
more likely to sunburn when they do go outside for summer activities – and everyone
does go outdoors at some point. Consider:

1. Tanning is your body’s natural defense mechanism against sunburn, and indoor
   tanners have activated this defense against burning; non-tanners are more
   vulnerable when they inevitably do go outdoors.
2. Indoor tanners are educated at professional tanning facilities how to avoid
   sunburn outdoors, how to use sunscreens appropriately and how to properly
   moisturize their skin.

When you also consider that the majority of people who sunburn are male, according
to the AAD, and that 65-70 percent of indoor tanning customers are female, clearly,
it is non-tanners who are doing most of the burning outdoors. In the war against
sunburn, tanning salons are part of the solution. Those who abstain from sun
exposure completely are more likely to sunburn when they inevitably do go outdoors,
even if they attempt to wear sunscreen.

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