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Tanning is your body’s natural protection against sunburn – it is what your body is designed to do. Many have referred to this process as “damage” to your skin, but calling a tan “damage” is a dangerous oversimplification. Here is why:

Calling a tan damage to your skin is like calling exercise damage to your muscles. Consider, when one exercises you are actually tearing tiny muscle fibers in your body. On the surface, examined at the micro-level, that could be called “damage.” But that damage on the micro-level is your body’s natural way on the macro-level of building stronger muscle tissue. So to call exercise “damaging” to muscles would be terribly deceiving. The same can be said of sun exposure: Your body is designed to repair any damage to the skin caused by ultraviolet light exposure. Developing a tan is its natural way to protect against the dangers of sunburn and further exposure.

Saying that any ultraviolet light exposure causes skin damage is a dangerous oversimplification. It would be like saying that since water causes drowning, humans should avoid all water. Yes, water causes drowning, but our bodies also need water; we would die without it. Similarly, we need ultraviolet light exposure; we would die without it. It is the professional indoor tanning industry’s position that sunburn prevention is a more effective message than total abstinence, which ultimately encourages abuse. It is a responsible, honest approach to the issue.

You must realize that skin cancer has a 20- to 30-year latency period; the rates of skin cancer we are seeing today are a function of the ignorant misbehavior of the 1960s, 1970s and 1980s. Recall: Society used to view sunburns as an inconvenient rite of spring – a precursor to developing a summer tan. Society felt that sunburns would “fade” into tans, and so tanners hit the beaches and blacktops with baby oil and reflectors. Severe burns were commonplace. Today we know how reckless that approach was, and the rates of skin cancer we are seeing today reflect that ignorance.

What’s more, you must realize that the photobiology research community has determined that most skin cancers are related to a strong pattern of intermittent exposure to ultraviolet light in those people who are genetically predisposed to skin cancer, and not simply to cumulative exposure. That again suggests that heredity and a pattern of repeated sunburning is what we need to prevent. And that kind of prevention is exactly what the indoor tanning industry is doing effectively.

The indoor tanning industry believes that our role in teaching sunburn prevention will help to reverse the increases that largely are a result of misbehavior that took place years ago before the professional tanning industry existed and before we were organized to teach sunburn prevention.