You must realize that skin cancer has a 20- to 30-year latency period; the rates of skin cancer we are seeing today are a function of the ignorant misbehavior of the 1960s, 1970s and 1980s. Recall: Society used to view sunburns as an inconvenient rite of spring – a precursor to developing a summer tan. Society felt that sunburns would “fade” into tans, and so tanners hit the beaches and blacktops with baby oil and reflectors. Severe burns were commonplace. Today we know how reckless that approach was, and the rates of skin cancer we are seeing today reflect that ignorance.
What’s more, you must realize that the photobiology research community has determined that most skin cancers are related to a strong pattern of intermittent exposure to ultraviolet light in those people who are genetically predisposed to skin cancer, and not simply to cumulative exposure. That again suggests that heredity and a pattern of repeated sunburning is what we need to prevent. And that kind of prevention is exactly what the indoor tanning industry is doing effectively.
The indoor tanning industry believes that our role in teaching sunburn prevention will help to reverse the increases that largely are a result of misbehavior that took place years ago before the professional tanning industry existed and before we were organized to teach sunburn prevention.
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